Uli Behringer a écrit :Two Books That Turned Everything Upside Down
It was in 2009 when I took some time off to reflect on the vision for the Company and also my own life. I felt it was time to review the direction as “Double the Features at Half the Price” was getting challenging with all our competitors moving production to China. Being an avid reader I immersed myself in books and it was then that two books truly changed my life. These were Andy Collin’s book ‘Good to Great’ and Robert Brunner's book ‘Do You Matter’, which dramatically opened my eyes. After having re-read those books at least 20 times each to date, they have truly become my guiding lights and I recommend them to everyone.

I decided that we would radically transform the Company from a simple cost leader to a technology leader. Our vision became IP which in its narrow definition means ‘Intellectual Property’ and its wider form ‘Competitive Advantage through Technology’.

We hired a massive number of cutting-edge R&D engineers and built multiple Research and Technology Centers all over the world. Equipped with a clear roadmap for breakthrough digital products, we began to design the world’s most energy-efficient Installed Sound products family which we called EUROCOM. At the same time we began developing the X32, which took 4 years to complete and has today become the single most successful digital mixer in the industry.

Barbe Grise a écrit :....Il semblerait qu'il se pose lui même la question...